With a day off yesterday in Columbus, I had the rare opportunity of taking a deep breath and relaxing—for a few seconds at least.
After the few precious moments of peace, it was back to the grind and time to continue getting ready for what else but my next tour!
A month after the Power of Passion wraps up April 11 in Minneapolis, Hollywood-based cinematographer Jared Abrams will be joining me for the first of my Sandy Puc´ Presents Tour series for “If It Moves, Shoot It: Merging Motion and Stills.”
I truly believe this is going to be a revolutionary workshop, as Jared will be guiding attendees step by step how to capture cinema-style video with a variety of DSLR cameras. Meanwhile, I will be showing you how to effectively merge motion with stills to create captivating marketing materials and must-have specialty products.
From the very bottom of my heart, I truly think that video will soon become the norm in the still photography world. Therefore, I think the single most important thing that a photographer can do right now to improve their business is to learn video—as soon as possible, before your competition does.
Just as digital technology revolutionized the industry less than a decade ago, video will do the same in the coming years.
The video capture capability of today’s DSLRs has increased in quality so dramatically recently that many major TV shows and movies are actually using them on set. With this technology literally at our fingertips, we still photographers would honestly be doing ourselves a disservice not to maximize our camera’s potential by capturing video.
However, across the industry I frequently discover that there are two roadblocks preventing still photographers from fully taking advantage of video. First, and most commonly, photographers simply don’t know how to use all their cameras’ functions, particularly the ones used for video capture. Fear not. I was once in that very same place not too long ago.
Thankfully, Jared is an absolute genius when it comes to teaching you about all the knobs, switches, buttons, accessories and tools used for capturing video. After attending one of his DSLR video workshops back in December, I immediately became his biggest fan. Although he is a self-admitted tech nerd, he’s fantastic at trimming the fat and delivering valuable information in a clear, easy-to-follow way.
I truly think we’ve struck gold finding Jared. He’s a flat-out superstar.
The second obstacle I notice that is preventing still photographers from really harnessing the power of video is finding exactly how video should be used, particularly how it can boost a studio’s bottom line. As we all know, you can create the world’s best products and marketing pieces, but if they don’t work, you’re simply wasting your time and money.
This is where yours truly comes in. For the past few years my studio’s been experimenting with a variety of different video implementation techniques. After some trial and error, I’m confident that we’ve come up with some really great, specific strategies that not only to bring more clients to your studio, but also to get those clients to spend more.
There’s no question that this tour’s concept is more unique than any other. But I can promise you that it’ll prove to be a career-altering experience.
With tickets made incredibly affordable using the discount code SAN11 ($59), this is definitely a workshop worthy of your valuable time.