Oh MAMA: Why Pregnancy Announcement Portraits are the New Must Have

oh mama

From Kim Kardashian to Kate Middleton, it seems like everyone is pregnant these days! Your expecting clients are definitely going to want need some pregnancy announcement portraits. There are a variety of cute posing options out there, ranging from the quirky and playful to the ultimate in sophistication. Whatever the style, here are some reasons these new portrait memories are so in demand and how to capitalize on them.

Teeny Tiny

Your clients’ babies are still itty bitty. You might not even know they are there by the 20 week session, especially if it’s the couple’s first child. So what’s the point, right? The point is, the mother-to-be’s waistline is still looking tiny too. Women love to show off their newly acquired motherhood status without looking… bigger. Encourage mothers to show off their figure in their favorite outfits. Depending on their personality this will be anything from jeans and a plaid shirt to a flowing dress and killer heels.

Time is on My Side

Most couples announce their pregnancy between the 12 and 20 week point, when the to-do lists and chaos are beyond the horizon, along with the discomfort and insecurity of the last few months of pregnancy. While these portraits cannot replace those incredible traditional maternity portraits, they are less time-sensitive and a little less stressful as well. Make the most of the timing by marketing (with permission) at OBGYN offices. This is probably the best (and only) place where you can reach your target market at this stage in the game.

Good News Travels Fast

In this world of social media, a single adorable portrait upload will tell everyone in your clients’ networks their wonderful news. Everyone can share in the good news at once. But where does this leave your sales? Well, the grandparents will be thrilled with a wall-sized portrait, as will the couple themselves. This session can also be incorporated into an album of maternity and newborn portraits, which becomes a much more substantial investment and commitment. You can safely sell your client their favorite pose as a low-resolution digital image at a discount with the purchase of a full year baby plan (three to four sessions throughout the year to capture every milestone). With logo placement on the digital image, you will get plenty of marketing value to make up for the discount.

Gender Reveal

Many clients will want to wait to announce their pregnancy until they know the gender of their child. That makes the news that much more exciting. For those clients that want to incorporate that element into their session, there are tons of fun ways to do so:

– A box full of blue or pink balloons, opened at just the right moment

– A simple yet charming “It’s a Boy” or “It’s a Girl” banner

– A slice of blue or pink cake

– A tiny pair of blue or pink shoes

– A bouquet of blue or pink flowers

You get the idea.

Sibling Surprise

For families expecting a subsequent child, it’s always fun to incorporate the first child into the pregnancy announcement portrait. Whether they like it or not, their family dynamic will change, and this can actually help get kids excited about the newest family member. Here are some fun poses:

– shirt that reads “single child expires on [due date]”

– sidewalk chalk or sign reading “Big Brother/Sister]

– ultrasound picture

– pulling a wagon with a teddy bear or other baby item with due date sign

– family shoe pose with empty baby shoes

These poses are just the beginning, and you can find a wealth of adorable choices online (hello pinterest) to suggest to your clients. Take advantage of this emerging trend and if you build good relationships you might just secure a few long-term clients in the process!

Have you done one of these sessions yet? Comment below to share your favorite pregnancy announcement pose.

2012 Charity Model Search

I’m excited to announce that it’s almost time to begin another Charity Model Search, benefiting my favorite charity, Now I Lay me Down to Sleep (NILMDTS). I co-founded this 501©3 nonprofit organization in 2005, and it is more near and dear to my heart than ever.

NILMDTS offers free, professional portraits to parents suffering a loss of a new baby. This delicate and tragic time in a family’s life is profoundly heartbreaking. Commemorative portraits of the baby are a source of healing for parents and a unique way to honor their child’s precious memory.

Now I Lay Me Down To Sleep Charity Model Search

The Charity Model Search is a major source of funding for the meaningful work that they do at NILMDTS. It’s a wonderful asset to the charity, made possible by portrait photographers (and their clients) across North America.

With your participation, you will receive substantial exposure in your local community as well as on a national level, through the charitymodelsearch.org website, where the voting process occurs. Your clients will be featured on the model search website, with the opportunity to win prizes and become North America’s Cutest Kid. Best of all, all proceeds from this fundraiser will benefit NILMDTS.

With your $25 registration on charitymodelsearch.org, you will receive a full set of marketing templates to help get your clients involved in this campaign. You can begin booking sessions and uploading portraits on January 1st, 2012. There is no limit on entries per photographer. Once uploaded, each portrait will receive $1 votes from family, friends and the general public. North America’s Cutest Child will be announced in mid-April next year, with valuable prize packages for the winning child and photographer.

Participating in the Charity Model Search is not only a great way to gain exposure to new clients in your community; it’s also a great way to give back. Last year’s Charity Model Search raised over $44,000 for NILMDTS. That is truly amazing. Thank you to everyone who participated and helped make that a success. Please join us this year.

Register at charitymodelsearch.org starting October 1st to become a part of this important cause.

To learn more about NILMDTS, donate or become a volunteer photographer, please visit their website at http://www.nowilaymedowntosleep.org

Operation Smile!

Sandy Puc’ Portrait Design is joining PPA (Professional Photographers of America) Charities for Family Portrait Month benefiting Operation Smile! Proceeds from all family sessions in the month of October will be donated to help save a smile!

Mommy Photography Class 101

I’m very excited to announce that Sandy Puc’ Portrait Design will be offering Mommy Photography classes to our local friends and clients of Denver!

Check out our newly announced dates and give us a call! Space is limited so be sure to reserve your spot soon! 303.730.8638

We can’t wait to meet you and help you take charge of your DSLR Camera!

Mommy Photography Class Denver

Sandy Puc´ Portrait Design Update: Save 25% off Senior Portraits!

As summer approaches and the end of school nears, Sandy Puc´Portrait Design is obsessed these days with nothing but Senior Portraits.

Currently we have two awesome promotions going on to encourage students to find out what the Sandy Puc´ Portrait Design experience is all about.

Soon-to-be Seniors and their families can save money now and headaches later by booking their Class of 2012 portraits with us this spring.

For a limited time only, ALL Senior Portraits are 25% OFF! That means you can save on everything from custom-designed sessions, a la carte items, wallets, digital files and more!

In order to get the 25% off, you must schedule your session for May and place your order by June 15. Call us today at 303-730-8638 before all our sessions fill up! As they say, the early bird gets the worm!

Also, all of this year’s $25 session fees are being donated to back to each student’s high school in an effort to help local schools raise money to keep after-school programs, activities and sports.

With so many school districts forced to make significant cutbacks recently, we’re trying to do our part to ensure future generations of students enjoy a memorable high school experience. We love incorporating part of your personality into your Senior Portrait, whether it be sports equipment, instruments or school colors, so it would be shame if those weren’t still part of the high school lifestyle. 

Help Sandy Puc Portrait Design Raise $2,012 for the Class of 2012!

Our goal is to raise $2,012 for the class of 2012. Call us today and help us reach our goal!